Hi Reader!

I hope you're doing well. Today's been a rainy day with thunderstorms here in Toronto. (I love thunderstorms).

If you follow me on social, I've been talking about personal branding a bit lately.

In a moment of inspiration, I saw a clear metaphor between

sunsets after a thunderstorm

and finding, crafting, and finally landing on a personal brand

that truly aligns with you.

Read about it here 🥹✨🫶🏼✨

There are so many aspects of the job search:

• resume
• LinkedIn profile
• networking / informational interviews
• cover letter
• LinkedIn presence
• personal brand
• nailing a target role (or closely related roles)
• company research
• interview preparation
• listing your non-negotiables
• overcoming limiting beliefs

The list goes on...

The one thing that ties all of this together is a solid personal brand.

It's like the glue to your candidacy.

If you've done all the things and still aren't gaining traction or bites in your job search,

if there's *one more thing* you can do to solidify everything,

it's personal branding.

When you can nail it and get excited about your brand,

you step forth as an irresistible candidate

who's passionate about the unique solutions and problem-solving strategies that you offer to help employers

navigate bumpy roads

achieve company goals

make bigger impact.

I'm collaborating with Kadine Cooper ("Career Coach K") next Wednesday, April 12 for a LinkedIn Live event at 12pm noon EST,

and I'd love for you to join us!

​Follow me on LinkedIn here and you'll get all the deets.

I'll also fire an email here with a link to the event soon :)

Some of the things we'll cover:

✨What actually is a personal brand?
✨How do I craft a personal brand?
✨How do I clarify a target role?
✨Is personal branding even authentic?
✨How do I go about sharing it with the world?

✨From Kadine: "Getting clear on your 'why' and getting grounded in your values are super key when it comes to landing on your personal brand."

I couldn't agree more.

Finding target roles that align with your values become your north star for building a brand that feels good.

It's all really quite beautiful...

I don't remember if I already emailed you the article I wrote on personal branding for Laddrr —

it's a comprehensive a "how-to" map for re-entry caregiver moms building a personal brand. It's right here if you missed it! :)

Our LinkedIn live will discuss all of these things in depth — and more.

Hope to see you next week!

And as always, feel free to fire me any questions that are on your mind. It's one of my favorite things: when you hit reply and I get to chat with you!

Here with you every step of the way,

rebecca joy